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Ari
Leads the teamTeam lead & editor
Plans the calendar, edits every piece and answers for what goes out.
Colleo · Content team
A digital team that creates, publishes and measures your content.
Social posts, articles, newsletters, images and ad creatives, written in your voice and published to Instagram, Facebook, LinkedIn, TikTok and X. You decide what goes out on its own and what waits for your OK.
Content plan · Week 46ARI · TEAM LEAD
MON
LinkedIn
3 lessons from our first season
Published
TUE
Instagram
Behind the scenes: new menu
Scheduled
WED
Blog
How to choose the right room for a family stay
Waiting for your OK
THU
Newsletter
November news
Draft
FRI
Facebook
Weekend offer
Waiting for your OK
Ari · team lead & editor
2 pieces need your OK this week.
Example · names are illustrative
Everything your content needs, in one team.
Your team plans, writes, designs and publishes. You choose how much of it needs your OK.
Weekly note and monthly summary from Ari
+Need something not on the list? Just ask.
A full content calendar, planned and published for you.
Your last post was six weeks ago. It was a busy month. Your Content team plans each month around your seasons, offers and events, then publishes to Instagram, Facebook, LinkedIn, TikTok and X at the times your audience is online.
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Planned around your business
Seasons, holidays, local events and your own launches, in one calendar.
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Published on every channel
Each post adapted to the platform, not copied across.
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You set the rules
Routine posts can go out on their own; offers and announcements wait for your OK.
November · content calendar
MTWTFSS
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WEEK OF 15 NOV
LinkedInWinter season: what’s newMON 15
InstagramFireplace evenings, photo seriesWED 17
FacebookEarly-booking offerFRI 19
Pia · social media
November plan ready. 12 posts, 2 need your OK.
Review planNot now
Example · names are illustrative
Articles that answer what your customers search for.
People search your question every day. Your competitor answers it. Your Content team finds the questions people search for in your market, checks which ones you haven’t answered yet, and writes clear, useful articles that search engines and AI assistants can understand.
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Topics from real searches
Questions your customers type into search, ranked by how often they come up.
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Gaps your competitors fill
Topics competitors cover and you don’t, found every month.
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Written to be useful, not just found
Clear answers first, structured so people and AI assistants can read them.
Topic · family stays
family hotel near the beach with kids clubAsked often
ANSWERED BYHotel Brisa·not you[1]
DRAFT OUTLINE
H2 · What makes a hotel family-friendly
H2 · Kids club, pool and beach: what to check
H2 · Our family rooms and winter offers
Ellis · SEO
Strong topic for winter bookings. Outline ready for your OK.
Approve outlineNot now
Example · names are illustrative
One idea, turned into posts, a newsletter and ad variations.
You wrote one good article. It lived for one day. Every strong piece of content can work across many channels. Your Content team turns one idea into the formats each channel needs, so you get more out of every piece.
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One source, many formats
An article becomes posts, a carousel, a newsletter section and ad copy.
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Adapted, not copied
Each version fits the length, tone and format of its channel.
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Old favourites, back in use
Your best older pieces resurface when they are relevant again.
Repurposing · 1 article
ARTICLE · BLOG
How to choose the right room for a family stay
LinkedIn post
Instagram carousel · 5 slides
Newsletter section
Ad variation · 3 versions
Nico · writer
4 versions ready from one article.
Review allNot now
Example · names are illustrative
On-brand images and ad creatives, ready to use.
Every post needs an image. Every ad needs five versions. Your Content team creates images in your brand style and prepares ad copy and image variations sized for each placement. You or your agency run the ads; we make sure you always have fresh material.
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Your brand, every time
Colors, fonts and style learned from your brand kit and your corrections.
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Ad sets, ready to upload
Copy and image variations in the formats each platform asks for.
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Fresh material on schedule
New variations when your ads start to tire.
Ad set · Winter offer
Winter offer
1:1Winter offer
4:5Winter offer
9:16Winter offer
1.91:1HEADLINES
A · Winter by the sea, three nights for the price of two
B · Slow mornings, warm rooms, quiet beaches
Juno · visuals
4 sizes, 2 headlines. Ready to upload.
Download setRequest changes
Example · names are illustrative
See which content brought customers, and do more of it.
You post every week. You don’t know what works. Your Content team tracks every post and article, from reach to clicks to enquiries, and tells you in plain words what to do more of and what to stop.
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Results per piece
Reach, engagement, clicks and enquiries for each post and article.
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What to do next
A monthly read on which topics, formats and times work best for you.
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Tested, not guessed
Headlines and newsletter subject lines tested against each other.
Content results · October
ENQUIRIES BY CONTENT TYPEILLUSTRATIVE
Guides
Behind the scenes
Offers
News
Max · performance
Guides brought the most enquiries. Plan two more for November.
Add to planNot now
Example · names are illustrative
What people are talking about, turned into content this week.
Your customers keep asking the same question. Nobody wrote the answer. When your Scout team spots a trend, a recurring question or a competitor move, your Content team can turn it into a post, an article or a newsletter while it still matters.
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Questions become articles
Recurring questions from reviews and threads answered in your content.
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Trends while they’re fresh
Rising topics in your market turned into timely posts.
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One flow, three teams
Scout finds it, Content writes it, Website puts it on your site.
# scout-and-content
Alex · trend scoutScout
Searches for ‘quiet winter getaway’ are rising in your region.
[1]
Ari · team lead & editorContent
Article and two posts drafted around it. Preview ready.
ARTICLE · PREVIEW
A quiet winter getaway by the sea
Approve & scheduleNot now
Example · names are illustrative
Choose how much runs on its own.
Drafts only
We write and design. You publish.
Example ·Good for getting started.
Approve each piece
Nothing goes out without your OK.
Example ·Every post and article comes with a preview.
Publish within your rules
Routine content goes out on its own.
Example ·Weekly tips go live automatically; offers and announcements wait for you.
Your corrections become house rules you approve, so the team writes more like you every week.
It starts with a conversation with a real person.
Before your team writes a word, a person from Colleo talks with you about your business, your audience and how you sound. After that, setup is quick, within 1 week.
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Colleo · onboarding01
Talk it through
A call with a real person about your goals and channels.
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Nico · writer02
Learn your voice
Your past posts, website and brand kit become your style guide.
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Ari · team lead03
First plan
A content calendar for the first month, ready for your OK.
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Your team04
Your team gets to work
Writing, designing, publishing and reporting.
Six digital colleagues for your content.
Ari leads the team and answers for its work. You can talk to any of them directly.
02
Nico
Writer
Writes posts, articles, newsletters and descriptions in your voice and your customers’ languages.
03
Pia
Social media
Adapts content for each platform and publishes it on schedule.
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Ellis
SEO
Finds the topics people search for and keeps articles easy to find.
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Juno
Visuals
Creates images and ad creatives in your brand style.
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Max
Performance
Tracks what works and tells you what to do next.
Every team member is a digital colleague, and says so. A real person from Colleo is there from the first call.
Scout finds it. Content writes it. Website ships it.
Questions
Something else about your content? Ask us on the first call.
Will it sound like AI?
It’s written in your voice, learned from your own content and your corrections. You approve what goes out.
Which platforms can you publish to?
Instagram, Facebook, LinkedIn, TikTok and X, plus articles on your website and posts on your Google Business Profile.
Do you make videos?
Not yet. We create images and written content.
Do you run our ads?
No. We create ad copy and image variations; you or your agency run the campaigns and manage the budget.
Which languages?
Your content can be written and adapted for the languages your customers speak.
Who owns the content?
You do, including all images and texts we create for you.
Can I stop automatic publishing at any time?
Yes. Switch to drafts only or approve each piece whenever you like.
How much does it cost?
It depends on your channels and how much content you need. After the first call you get a clear proposal before anything starts.