Buyers compare you on G2 before they ever talk to sales.
Competitive intel without hiring an analyst. Your Scout team reads review sites, Reddit and LinkedIn, follows your competitors’ launches, pricing and funding, and checks what buyers find when they search for alternatives. Every week, in Slack or your inbox.
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Where we look
- G2
- Capterra
- Gartner Peer Insights
- X
- Hacker News
- Competitor changelogs
- Pricing pages
- Funding and industry news
- Search results
- AI assistant answers
Hear the objections your buyers don’t tell sales.
Buyers are candid on review sites and in practitioner threads, far more than on a sales call. Your Scout team reads them, codes every review by theme, and shows you the objections that keep coming up.
Review themes, coded and counted
Accuracy, integrations, pricing, onboarding, support, each with the reviews behind it.
Practitioner threads
Where buyers ask peers for honest opinions, with the original posts linked.
Incentivised reviews flagged
Reviews a platform marks as incentivised stay tagged, so you know which praise to weigh less.
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Walk into every sales call knowing what changed.
Competitors ship features, change pricing pages, raise money and claim analyst badges every week. Your Scout team follows them and turns each move into a battlecard update your sales team can use.
Launches, pricing and packaging
Changelogs, pricing pages and launch posts, with the date and a link.
Funding, acquisitions and partnerships
Who is moving into your space, and what it means for your position.
Claims worth checking
Analyst badges, customer numbers and benchmarks competitors use, traced to the original source.
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Show up when buyers ask for alternatives.
Before buyers book a demo, they search “you vs competitor” and ask AI assistants for the best tools in your category. Your Scout team checks what they find, who gets named, and which pages you’re missing.
Comparison searches
“Alternatives” and “vs” searches for your category: who ranks, and with which pages.
What AI answers say
How AI assistants describe your category, and whether you’re named, and how.
Pages to close the gap
Comparison pages, FAQs and answers to common objections, drafted only when you ask.
For small and mid-sized IT teams, these are most often recommended:
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Built for how you work.
For founders, PMM and sales
One weekly read that product, marketing and sales can all use.
Small review counts, read with care
A 4.1 from five reviews is not a 4.6 from 150. We say so.
Straight into Slack
Alerts and briefings where your team already talks.
Questions
Something else about your market? Ask us in the interview.
Which sources do you cover?
Review sites, practitioner forums, social posts, competitor websites, news, search results and AI answers. Some sites block access; we tell you what we couldn’t read.
Can we choose which competitors you track?
Yes. You name them, and we can suggest others buyers compare you with.
Can you build battlecards for our sales team?
Yes, as drafts on request. Every point links to its source.
How do you treat incentivised reviews?
We keep the platform’s incentivised tag and show it next to the review.
Does it work in Slack?
Yes, along with Teams, email and other channels.