Your product is reviewed on every shelf. Read them all.
Your Scout team reads marketplace reviews, review sites, social posts and retail promotions for your products and your competitors’, then sends a sourced weekly briefing with what changed and what to do.
Example · names are illustrative
Where we look
- Amazon
- Trustpilot
- Retailer websites
- Retail flyers and promotions
- TikTok
- YouTube
- X
- Press and test sites
Find out which product is pulling your rating down.
A brand score hides a lot. Your Scout team reads the reviews for each product on every channel, so you see which line is slipping, and why.
Ratings by product line
Not just your brand score: each product, each channel.
The complaint behind the stars
Taste, delivery, packaging or price, grouped and counted.
Original words, translated
What customers actually wrote, in any language.
Example · names are illustrative
See every price cut and promo, the week it lands.
Competitors change prices, run flyer promotions and launch new flavours every week. Your Scout team checks retailer sites, flyers and marketplaces, and compares value fairly.
Shelf and flyer prices
List prices, promotions and new pack sizes.
Launches and line extensions
New flavours, formats and claims.
Value compared fairly
Price per serving or per unit, not just per pack.
Example · names are illustrative
Catch shoppers the week they give up on a competitor.
When a competitor changes a recipe, runs out of stock or raises a price, their customers start asking for alternatives in reviews, on Reddit and on TikTok. Your Scout team spots these moments, links them to the cause and tells you where a reply, a promotion or an ad would land.
Asking for an alternative
Shoppers looking for a replacement or a recommendation in your category, even when they never mention you.
Linked to the cause
Recipe change, stock-out or price rise: why they’re leaving, with the source.
What to do this week
A reply draft, a retailer promotion idea or an ad angle, ranked by effort.
“Brand Vela changed the recipe and it tastes chalky now. What else is good?”
Example · names are illustrative
See the next label debate before it reaches your shelf.
Consumer tests, press reviews and ingredient debates shape what shoppers read on your pack. Your Scout team follows them, checks every claim against its source, and tells you which trends are worth acting on.
Independent tests and press
Consumer tests, magazine rankings and expert reviews, with the exact wording they used about you.
Ingredient and claim debates
Sugar, sweeteners, “processed”, protein claims: what’s being said, where, and how often.
Trends with evidence
Rising themes from launches, research and search, each sourced, with a read on whether they fit your range.
“Tasty, but best as an occasional meal.”
Example · names are illustrative
Built for how you work.
Many channels, one view
Marketplaces, retailers, review sites and social posts in one weekly briefing.
Promotions move weekly, so do we
Flyers and retailer prices are checked every week, not once a quarter.
Press and test results included
Product tests, press mentions and blog reviews, each with a link to the source.
Questions
Something else about your brand? Ask us in the interview.
Which platforms do you cover?
Marketplaces, retailer websites, review sites, social media, forums, and press and test sites. Coverage depends on what each platform makes public, and we tell you what we couldn’t read.
How do you compare competitor prices?
By the unit that matters: per serving, per 100 g or per unit, as well as per pack. Promotions are shown separately from list prices, each with its source and date.
Which languages?
Reviews in any language, with the original wording and a translation into the language of your briefing.
Do you reply to customers for us?
No. We draft replies and FAQ text when you ask; nothing is posted without your approval.
How long does setup take?
After a 30–60 minute interview, we agree the products, channels and competitors to watch. Weeks 1–2 are for adjusting, and weeks 3–4 bring results you can act on.