Colleo · Scout team

A digital team that watches your market, reviews and competitors.

By the time you hear it, someone has already done it. Your Scout team reads reviews, forums, social media, competitor websites and search trends every day, then sends you a sourced briefing with what happened, what it means and what to do next.

Hire the team →Meet the team
SCOUTS / LIVE 06 DIGITAL COLLEAGUES SCAN · CHECK · SUGGEST · BRIEF TRENDS PAIN POINTS MENTIONS BRIEFING SOURCED ✓ YOUR FEEDBACK SHARPENS THE NEXT SCAN

Every review and mention, sorted by what needs a reply.

Someone just mentioned you. Charlie already read it. One bad review can sit unanswered for days while it’s the first thing new customers see. Your Scout team reads review sites, forums, social media and news every day, sorts what it finds, and tells you the moment something needs a reply.

01

Every channel, one feed

Reviews, Reddit threads, social posts and press, collected in one place with a link to each original.

02

Sorted by what needs you

Every mention is tagged by tone and urgency, so the unanswered complaint comes first and the noise comes last.

03

In their own words, in any language

We keep the exact wording and add a translation, so you see what customers really said, not a summary of it.

See an example alert →

Fake and unlawful reviews, challenged the right way.

A one-star review from someone who was never a customer. Some reviews come from people who never visited, from competitors, or break the platform’s own rules. Your Scout team flags them, sorts them by reason and prepares a clear evidence pack. You check it against your own records and decide whether to submit it. Honest criticism is never challenged; it gets a thoughtful reply instead.

01

Flagged and sorted

Each suspicious review marked with the reason: no real visit, fake pattern, conflict of interest, off-topic or offensive.

02

Your records, your decision

You confirm whether the person was really a customer and submit the challenge yourself. The status is tracked in your weekly briefing.

03

Replies that stay professional

For genuine criticism, a reply draft in your voice, including confidentiality-safe replies for doctors, dentists and other regulated professions.

We never remove honest reviews.

Review protection for clinics and practices →

Competitor prices, launches and campaigns, tracked every week.

Competitors change prices and launch products without telling you. Your Scout team checks their websites, shops, ads, press pages and social channels every day, and tells you what changed and why it matters.

01

Every move, the week it happens

Launches, price changes, promotions, campaigns, funding and key hires, each with the date and a link to where it appeared.

02

Side by side with you

Prices, ratings and positioning compared with yours, tracked from week one so you see who is gaining ground.

03

With a clear read on what it means

Every move comes with our take on why it matters to you. Facts and analysis are labelled separately, so you always know which is which.

See an example briefing →

People ready to switch, found before your competitors reply.

Someone just asked for an alternative to your competitor. They didn’t mention you. Most monitoring only catches posts that name your brand. Your Scout team also reads posts that describe the problem you solve: people asking for a recommendation, comparing options or unhappy with a competitor. It tells you which ones are worth answering today, with the context and a reply draft ready.

01

Found without your brand name

Posts that describe the need, not only ones that mention you, in any language.

02

Sorted by intent

Looking for an alternative, asking for a recommendation or complaining about a competitor, each labelled so the warmest comes first.

03

A helpful reply, never spam

A draft that answers their question first and mentions you once. You decide whether to post it, and from which account.

See an example buying signal →

What your customers struggle with, grouped into clear themes.

The same complaint, in ten places, in four languages. Complaints are scattered across reviews, forums, social comments and Q&A sites. Your Scout team collects them, groups them into themes and keeps the exact wording, so you see the pattern instead of ten separate posts.

01

Grouped by theme

Scattered complaints turned into a few clear topics, counted across channels.

02

In their own words

The original wording with a translation, linked to each source.

03

How they cope today

The workarounds and alternatives people mention, so you know what you’re up against.

See an example pain-point page →

Rising and fading topics in your market, spotted early.

By the time a trend is in the news, it’s already late. Your Scout team follows search trends, industry news and what competitors talk about, compares each week with the last, and tells you which shifts are real and which are noise.

01

Rising and fading

Topics gaining or losing interest in your market, week over week.

02

Real shifts, not noise

Each trend checked across several sources before it reaches you.

03

What it means for you

A short read on whether to act, and how.

See an example trend note →

Content ideas, SEO tips and threads worth replying to.

You know you should post more. You just don’t know about what. Your Scout team turns what it hears into concrete next steps: topics built on real customer questions, fixes that help search engines and AI assistants find you, and conversations where a reply from you would count.

01

Content ideas

Topics and pages built around questions people actually ask.

02

SEO and AI-search tips

What to fix or add so search engines and AI answers describe you correctly.

03

Where to respond

Threads and reviews worth a reply, with a draft when you ask for one.

See example suggestions →

One sourced briefing a week, with what to do next.

From a hundred signals to three decisions. You don’t need another dashboard to check. Every week, your Scout team turns what it found into one short briefing: what happened, what it means for you, and what to do next. It arrives where you already work, in your brand.

01

Ranked by impact and effort

Quick wins for this week and bigger bets for this quarter, each linked to the signal behind it.

02

Nothing goes out without your OK

Ask for a reply or a post and you get a draft. You decide what’s published, and your corrections become house rules for the next scan.

03

Every claim checked

Each number, quote and link is traced to its source. What we couldn’t verify is listed, not hidden.

See an example briefing →
Talk to each other

The scouts share leads, check each other’s findings and correct each other before you see anything.

Reachable where you are
SlackTeamsEmailWhatsAppTelegram

Briefings come in your brand, on exactly what you asked for.

Sharper every week

Every correction you make becomes a house rule you approve, so each scan is closer to what matters to you.

Meet the team.

Six digital colleagues. Robin leads the team and answers for its work, and you can talk to any of them directly.

01

Robin

Leads the team
Team lead

I’m Robin, lead of your Scout team. I plan each week’s scan around your goals, keep the team on track and answer for everything it delivers. Every briefing comes from me: what happened, what it means for you, and what I’d do next.

Responsible forThe whole team’s work, quality and deadlines
StrengthsTurning many signals into a few clear decisions · prioritising · explaining the why
How I workI brief Alex, Kim and Charlie each morning, collect their findings, have Noa check them and ask Toni for next steps
I deliverWeekly briefing · monthly review of what you applied and what it changed
I learn from youYour corrections become house rules, and you approve every one
Ask me aboutGoals, priorities, or anything at all
02

Alex

Trend scout

I’m Alex, your trend scout. I follow where your market is heading: what’s rising, what’s fading, and what your competitors say and launch.

StrengthsSpotting a trend early · telling a real shift from noise · competitor monitoring
I watchSearch trends · competitor websites, shops, ads and press pages · industry news
How I workI scan every day, compare against previous weeks and flag what changed and why it matters
I deliverA daily trend note · the trends page in your weekly briefing
Works closely withToni, who turns my trends into content ideas
Ask me aboutWhat’s changing in your market, or what a competitor just did
03

Kim

Pain-point hunter

I’m Kim, your pain-point hunter. I find the people talking about the problems you solve, on any network or forum, and how they deal with them today.

StrengthsReading between the lines · grouping scattered complaints into clear themes
I watchReddit · forums · social comments · product reviews · Q&A sites
How I workI collect posts every day, group them by theme and keep the original wording, linked to the source
I deliverA daily pain-point note · the pain-point page in your weekly briefing
Works closely withCharlie on reviews · Toni on how to answer
Ask me aboutWhat your customers struggle with, in their own words
04

Charlie

Reputation scout

I’m Charlie, your reputation scout. I track what people say about you on review sites, social media and the web, including others using a name like yours and listings that are out of date.

StrengthsSentiment over time · spotting what needs a reply before it grows
I watchReview sites · social media · retailer and marketplace listings · public APIs
How I workI check your mentions every day, sort them by tone and urgency and flag anything unanswered. I flag reviews that look fake or break platform rules, and prepare the evidence you need to challenge them.
I deliverA daily reputation note · the reputation page in your weekly briefing
Works closely withKim on complaints · Noa on checking every listing
Ask me aboutWhat needs a reply today, or how people see you this month
05

Toni

Content and SEO advisor

I’m Toni, your content and SEO advisor. I turn the team’s findings into concrete next steps, each linked back to where the signal came from.

StrengthsContent strategy · SEO and AI-search visibility · writing replies that sound like you · replies that respect professional confidentiality
How I workI read the team’s findings, pick what’s worth acting on and rate each idea by impact and effort
I deliverSuggestions in every weekly briefing · ready drafts, but only when you ask for them
Works closely withAlex on trends · Kim and Charlie on what to answer
Ask me aboutWhat to publish, fix or reply to next
Content ideas
Topics and pages for your own website, built around real questions.
SEO tips
What to fix or add so search engines and AI answers find you.
Where to respond
Threads and reviews worth a reply from your team.
06

Noa

Source checker

I’m Noa, your source checker. I check every finding and suggestion against a real source before it reaches you. If I can’t back it up, it doesn’t go in the briefing.

StrengthsTracing claims to the original · cross-checking numbers · saying “not sure”
I checkEvery quote, number, price, rating and link
How I workI trace each finding to where it was first posted and confirm numbers with a second source
I deliverThe source list in every report, including what I left out and why
Works closely withEveryone: nothing reaches Robin without my check
Ask me aboutWhere any finding came from

Three teams. Hire one, or combine them.

Each team works on its own. Together, they hand work to each other: Scout finds it, Content writes it, Website ships it.

Scout team
Robin · team lead

Watches your market, reviews and competitors.

  • Reviews and mentions
  • Competitors and trends
  • Weekly sourced briefing
You’re here ↑
Content team
Ari · team lead

Creates, publishes and measures your content.

  • Posts, articles, newsletters and images
  • Published on your social channels
  • Monthly results
Meet the Content team →
Website team
Sam · team lead

Maintains and improves your website.

  • Updates, backups and fixes
  • Changes on request
  • Speed, search and accessibility
Meet the Website team →

Start with one team and add another whenever you’re ready. Not sure which fits? Talk to us →